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Women's

Women's "Home Sweet Wisconsin" Tank

“Home” and “Wisconsin” are interchangeable. No matter where in the world life takes you, Wisconsi...

“Home” and “Wisconsin” are interchangeable. No matter where in the world life takes you, Wisconsin will always be home. 4.5-ounce, 50/25/25 poly/ring spun cotton/rayon Fits true to size Tear-away label

$ 25.00

Women's "Old Fashioned" Crew

Look familiar? Our “Old Fashioned” tee has been a long-time fan-favorite, and we’ve given it a fa...

Look familiar? Our “Old Fashioned” tee has been a long-time fan-favorite, and we’ve given it a facelift. If you consider yourself to be more James Dean than Justin Bieber, more Audrey Hepburn than Miley Cyrus, and you can’t pass up a good Brandy Old-Fashioned, this tee is for you. 4.5-ounce, 50/25/25 poly/ring spun cotton/rayon Fits true to size

$ 25.00

Women's "Cheese Curd" Vintage Tee

Five Signs Cheese Curds Are Your Spirit Animal: You‘re impossibly irritated anytime you find yo...

Five Signs Cheese Curds Are Your Spirit Animal: You‘re impossibly irritated anytime you find yourself defending cheese curds’ awesomeness. (I mean, of course they're amazing. Gah!) When you don’t see them listed under a restaurant’s appetizer menu, you ponder the moral ethics of said restaurant. You firmly believe there’s never a bad time to consume curds: they belong on top of burgers, in gravy and fries and if Starbucks was smart, there’d be a cheese curd spiced latte. You find yourself i...

$ 25.00

Women's "Discover Wisconsin" Baseball Tee

“Take me out to the ball game, because I’ve got the perfect shirt to wear.” –You, after buying th...

“Take me out to the ball game, because I’ve got the perfect shirt to wear.” –You, after buying this shirt Okay, we can’t predict the future, but this sounds like something you’d say. Right? Right?? 4.5-ounce, 50/25/25 poly/ring spun cotton/rayon Fits true to size

$ 25.00 $ 19.99

Women's "Up North" Crew

Up North. It's a specific place. The catch? This place is different for everyone. It's where you ...

Up North. It's a specific place. The catch? This place is different for everyone. It's where you jumped off a raft into a sparkling Wisconsin lake. It's where you roasted marshmallows around a crackling fire, telling spooky stories with your family. It's where you watched fireworks and lit sparklers each 4th of July night. It's where you fish, and jet ski, and pontoon and canoe. It's a cabin or cottage, where your best memories are made. Wear this shirt and spark conversation about where your...

$ 14.99

Unisex "You Betcha" Tee

Ahh, arguably the most iconic phrase in Wisconsin (in competition with “ope” “…or no?” and “real ...

Ahh, arguably the most iconic phrase in Wisconsin (in competition with “ope” “…or no?” and “real quick once”). This beloved phrase loosely translates to “Of course” or “You’re welcome”, depending on context. CVC Jersey - 60% Cotton 40% Poly Crew neck, Tear-away label For men, if you are between sizes we recommend sizing up XS S M L XL 2XL 3XL HPS length 27 28    29 30 31 32 33 Bust 1" below armhole 17 1/2 19 20 1/2 22 24    26 28

$ 20.00