Apparel
Regular price
$ 30.00
In stock
Show your love for Wisconsin’s local flavors with this soft Heather Tan tee. It’s perfect for relaxing at home or heading out for a casual night with friends. Made from breathable fabric, it keeps you comfortable all day long.
Regular price
$ 55.00
In stock
Get cozy in Wisconsin’s beloved green and gold! This crewneck is a comfortable way to celebrate the state’s colors any time of year. Its soft material makes it ideal for layering on crisp autumn days or chilly nights.
Regular price
$ 55.00
In stock
Bring a little bit of the peaceful Northwoods with you wherever you go. This soft crewneck is ready for all your day-to-day adventures. Its durable fabric ensures it will be part of your favorite outfits for years to come.
Regular price
$ 55.00
In stock
Celebrate Wisconsin’s timeless character with this vintage-inspired crewneck. Classic, comfortable, and full of local spirit! The worn-in look adds a nostalgic and trendy touch to your wardrobe.
Regular price
$ 15.00
In stock
Adventure is calling! The Get Lost in Wisconsin Camp Mug is made for those who love to explore Wisconsin's lakes, forests, and trails. Enjoy your favorite beverage anywhere your journey takes you.
Regular price
$ 30.00
In stock
Bring the magic of the Northwoods into your everyday wardrobe with the Up North Trees Tee. Designed for comfort and style, this women’s tee is a tribute to the natural beauty and peaceful moments found Up North.
Regular price
$ 30.00
In stock
Life moves a little slower and a lot sweeter on Wisconsin time. The On Wisconsin Time Tee captures that lake life feeling—soft, cozy, and ready for your next adventure by the water.
Regular price
$ 30.00
In stock
Kick back and soak up the good vibes with our Wisconsin Life on the Lake Tee. Whether you’re fishing, boating, or just enjoying a sunset by the shore, this comfy tee is made for those who know that life’s best moments happen la...
Regular price
$ 30.00
In stock
Show your love for Wisconsin’s iconic dining tradition with the Supper Club Super Fan Tee, featuring a design inspired by classic supper clubs. This comfortable, stylish shirt is perfect for fans who appreciate good food, grea...
Regular price
$ 45.00
In stock
Embrace comfort and Wisconsin pride with the Happier in Wisco Lightweight Hoodie. This soft, breathable hoodie in a fresh blue hue is perfect for everyday wear and effortless layering.
Regular price
$ 15.00
$ 20.00
In stock
For any young Wisconsinite, we've got a go-to favorite: Youth America's Dairyland Tee. This light grey t-shirt combines playful charm with a touch of Wisconsin love. It offers all-day comfort and durability for your active kid...
Regular price
$ 25.00
In stock
Explore the beauty of the Badger State in style with our Discover Wisconsin Leather Patch Hat. Its breathable fabric keeps you cool and comfortable, whether you’re hiking through scenic trails or enjoying a sunny day out. Cap ...
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