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Unisex "Up North" Crew

Up North. It's a specific place. The catch? This place is different for everyone. It's where you ...

Up North. It's a specific place. The catch? This place is different for everyone. It's where you jumped off a raft into a sparkling Wisconsin lake. It's where you roasted marshmallows around a crackling fire, telling spooky stories with your family. It's where you watched fireworks and lit sparklers each 4th of July night. It's where you fish, and jet ski, and pontoon and canoe. It's a cabin or cottage, where your best memories are made. Wear this shirt and spark conversation about where your...

$ 14.99

Women's "Up North" Crew

Up North. It's a specific place. The catch? This place is different for everyone. It's where you ...

Up North. It's a specific place. The catch? This place is different for everyone. It's where you jumped off a raft into a sparkling Wisconsin lake. It's where you roasted marshmallows around a crackling fire, telling spooky stories with your family. It's where you watched fireworks and lit sparklers each 4th of July night. It's where you fish, and jet ski, and pontoon and canoe. It's a cabin or cottage, where your best memories are made. Wear this shirt and spark conversation about where your...

$ 14.99

Unisex "Discover Wisconsin" Crew

Whether you’ve been watching Discover Wisconsin for 30 years or 30 days, we’ve got the tee for yo...

Whether you’ve been watching Discover Wisconsin for 30 years or 30 days, we’ve got the tee for you. Or if you’ve never even seen an episode, but just want something to wear to the Badgers game this Saturday, we’ve got the tee for you. But may we suggest watching an episode while you’re at it? 4.5-ounce, 50/25/25 poly/ring spun cotton/rayon Fits true to size

$ 14.99

Women's "Discover Wisconsin" Baseball Tee

“Take me out to the ball game, because I’ve got the perfect shirt to wear.” –You, after buying th...

“Take me out to the ball game, because I’ve got the perfect shirt to wear.” –You, after buying this shirt Okay, we can’t predict the future, but this sounds like something you’d say. Right? Right?? 4.5-ounce, 50/25/25 poly/ring spun cotton/rayon Fits true to size

$ 19.99

Men's "Discover Wisconsin" Baseball Tee

“Take me out to the ball game, because I’ve got the perfect shirt to wear.” –You, after buying th...

“Take me out to the ball game, because I’ve got the perfect shirt to wear.” –You, after buying this shirt Okay, we can’t predict the future, but this sounds like something you’d say. Right? Right?? 4.5-ounce, 50/25/25 poly/ring spun cotton/rayon Fits true to size

$ 19.99

Youth "Keep Wisconsin Cheesy" Tee

Pair this tee with your cheesehead (we know you’ve got one) and call it an outfit – perfect for a...

Pair this tee with your cheesehead (we know you’ve got one) and call it an outfit – perfect for a Packers game, the state fair, a day at school, walking your dog…shall we continue?  Pre-shrunk 50/50 cotton/polyester Tag-free neck label 

$ 9.99