(1) FREE Popsocket will be added to all orders over $35 now thru 8/25!

Sale

30th Anniversary Pint Glass

Discover Wisconsin has been around for a long time. 30 years in fact. It's the longest-running to...

Discover Wisconsin has been around for a long time. 30 years in fact. It's the longest-running tourism TV show in the nation, and it continues to grow and evolve. Celebrate with us by raising a [Discover Wisconsin 30th Anniversary pint] glass. Cheers!

$ 5.00 $ 2.99

Women's "Home Sweet Wisconsin" Tank

“Home” and “Wisconsin” are interchangeable. No matter where in the world life takes you, Wisconsi...

“Home” and “Wisconsin” are interchangeable. No matter where in the world life takes you, Wisconsin will always be home. 4.5-ounce, 50/25/25 poly/ring spun cotton/rayon Fits true to size Tear-away label

$ 19.99 $ 25.00

Unisex "Devils Lake" Tee

Devil’s Lake is a go-to hiking, fishing, camping and kayaking spot for many, and Devil’s Doorway ...

Devil’s Lake is a go-to hiking, fishing, camping and kayaking spot for many, and Devil’s Doorway is a must-see landmark. Sport this tee on your next trek to the top. CVC Jersey - 60% Cotton 40% Poly Crew neck, Tear-away label For men, if you are between sizes we recommend sizing up XS S M L XL 2XL 3XL HPS length 27 28    29 30 31 32 33 Bust 1" below armhole 17 1/2 19 20 1/2 22 24    26 28

$ 14.99

Unisex Polka. Brandy. Euchre. Crew

What do polka, brandy and euchre have in common? They’re all Wisconsin favorites! That, and your ...

What do polka, brandy and euchre have in common? They’re all Wisconsin favorites! That, and your grandpa loves them. But mostly, they’re Wisconsin favorites. And we’re all about Wisconsin here. In this tee, you’ll be a big hit at the local supper club. 4.5-ounce, 50/25/25 poly/ring spun cotton/rayon Fits true to size

$ 14.99

Discover Snapback

Discovering Wisconsin just got 10x better. Whether you’re headed out for a day at the farmers’ ma...

Discovering Wisconsin just got 10x better. Whether you’re headed out for a day at the farmers’ market or on a weekend getaway, throw on your snapback and get trekking.  100% Cotton chino twill woven 100% Polyester mesh knit. One size.

$ 9.99

Unisex "Discover Wisconsin" Crew

Whether you’ve been watching Discover Wisconsin for 30 years or 30 days, we’ve got the tee for yo...

Whether you’ve been watching Discover Wisconsin for 30 years or 30 days, we’ve got the tee for you. Or if you’ve never even seen an episode, but just want something to wear to the Badgers game this Saturday, we’ve got the tee for you. But may we suggest watching an episode while you’re at it? 4.5-ounce, 50/25/25 poly/ring spun cotton/rayon Fits true to size

$ 14.99